Pacsun Pitch | Logo design, ad direction and graphic language 2009
PacSun called up Rent Control and gave us the the task of creating ideas that would give consumers an answer to a single, simple question – Why shop at PacSun? We built a presentation that included retail concepts, interior design ideas, focus group results, brand co-op campaigns and marketing promotion ideas, and even some visual branding, as well. > However, with the majority of the presentation being ideas that may some day be put into play, all that can be currently shown here are examples of visuals - prints ads and logo concepts, etc. > But we think they're still fun to look at. Please check out these fine photographers, we hope to call them soon with new opportunities.