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Event Design: Echoes, 1973–2024 (A George Greenough Experience Show). After being popular in the early 70s Greenough stopped showing his revolutionary films. Set to Pink Floyd’s song of the same name and length, Echoes was shelved until unearthed for a private viewing party at the Alcazar Theatre in 2024.

Specs: Various Sizes (Print, Digital, & Apparel). Kiosk Poster: 27x40in, CMYK. Prints: 13x18in, CMYK. Flyers: 11x17in. Book: 116 pages, 9x6in, Cloth Bound case printed 2/c (silver and black).

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Credits: (Concept/Design) Scott Massey; (Client) Troy Mothershead; (Filmmaker) George Greenough; (Music) Pink Floyd; (Theatre) The Alcazar Theatre; (Writer) Brian Chidester [borrowed from The Surfer’s Journal]; (Photographers) Art Brewer, Baker, & Stanley Kubrick. Important to note the book was not produced.

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Captions: (1) The posters take a reflective look at design from then (1970s) and now. Looking through the lens of film and music to create an iconic image for a timeless film. They should feel filmic and atmospheric; a blend between the real/unreal and everyday/celestial. Since George shot these sequences on a knee board with a homemade camera strapped to his back, we should feel every bounce, every studder, and every slip. (2) A number of variations were created for each structure, this was an exercise to find the right pairing of images for the event. The client was a key collaborator in finding the right connection. (3) This is the main poster we used for the theatre kiosk, it is a chronological representation of Greenough’s film, each frame is exported at 1 frame per second (the film was shot at 24f/s). (4) Merchandise was developed for the film premiere, hats and tee shirtswere printed in limited editions.

(5) I dove into the rabbit hole. Pink Floyd’s Echoes on repeat for 6 days straight. Drawing lines between George’s film, Pink Floyd’s live performance of Echoes in Pompeii, and Stanley Kubrick’s Jupiter and Beyond segment from 2001: A Space Odyssey. In each, there is a chance or hope to find connection. A connection between people and even more apparent, with ourselves in the past/present/future. A brief glimpse in real time of a warping/changing POV as we weave through space. At least thats what I found intriguing (and I could be wrong); (6) The Book. After watching all three films and exporting George’s Echoes, we can start to appreciate all that he was able to capture. Traveling through the movie, we found it best to layout a book to be holistic in finding the best photographic options (and celebrate the passing moments); (7) These are the out there fun analog/digital explorations.