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Typographic Posters: Expanding Space in 7 Ways.
Returning to the basics of formal development through space, texture, light, and meaning. This exercise expanded on a methodology that takes simple grid-based structures and magnifies it through the lense of a word using artificial effects in a digital world.
Returning to the basics of formal development through space, texture, light, and meaning. This exercise expanded on a methodology that takes simple grid-based structures and magnifies it through the lense of a word using artificial effects in a digital world.
Specs: Digital (20×28")
Proposed offset printing with fluorescent and metallic spot colors instead of CMYK. Two blacks and 6 spot colors were used to create unity in the set.
Proposed offset printing with fluorescent and metallic spot colors instead of CMYK. Two blacks and 6 spot colors were used to create unity in the set.
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Credits: (Art Director & Designer) Scott Massey; (Printer) Unknown RGB, 2020.
![](https://freight.cargo.site/t/original/i/2d341a9b9818c9bdafdf487780df057294a4f1dd3fab38003502c9eff255af6b/01-SMASSEY-ANIMALS.jpg)
![](https://freight.cargo.site/t/original/i/964e3948165d26227ccf62a7c38eac2d20e76536d90240b63d46bd9035ae1d59/06-SMASSEY-CUTE.jpg)
![](https://freight.cargo.site/t/original/i/555791479c255e6f8437358be3629a177c61b438a82f2f74b06bc196c5d5205a/04-SMASSEY-VAGUE.jpg)
![](https://freight.cargo.site/t/original/i/879a4c4432a869ef7ce5273388a8f702c51f99957c1ea5f41fa1aaf8a3a11803/05-SMASSEY-CRAZY.jpg)
![](https://freight.cargo.site/t/original/i/a8d74df325efd4c5f8a2db4eafeb77e6e0bd71b4af93c4799ab525ba27c881e6/07-SMASSEY-NATURE.jpg)
![](https://freight.cargo.site/t/original/i/3e75ded8c451935970bda2f3e805ac534b5ebbef675851294582b79997d089d7/02-SMASSEY-SPRING.jpg)
Captions: (1) Each word created a new strategy to explore, keeping the color palette and forms consistent allow for more emphasis to come from the manipulation of type; (2) Each poster has conceptual references that come from Pop culture, science, and politics. An example: Vague was created with a Tim Barber photo in mind where the subject holds up a flower to the camera, concealing his face.
︎︎︎ All work ©Nohawk, LLC 2023.