028
Broadcast Design: Merrily We Roll Along (Film).
For the film version, we typeset and animated the interstials dates of the play. Instead of a simple templated treatment, Maria asked for us to bring energy and a touch of personality. The confidence and energy from the team allowed the process and type treatment to evolve and mature.
For the film version, we typeset and animated the interstials dates of the play. Instead of a simple templated treatment, Maria asked for us to bring energy and a touch of personality. The confidence and energy from the team allowed the process and type treatment to evolve and mature.
Specs: 4k UHD display (3840x2160px).
Color Palette and Typographic Approach: Mix between Sister Corita Kent x Paula Scher “Bring Da Funk, Bring the Noise” (not exactly, but in spirit). Typeface: Helvetica.
Color Palette and Typographic Approach: Mix between Sister Corita Kent x Paula Scher “Bring Da Funk, Bring the Noise” (not exactly, but in spirit). Typeface: Helvetica.
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Credits: (Motion Studio) Mindbomb Films; (Art Direction) Scott Massey; (Animator) Chad Bonanno; (Director) Maria Friedman; (Writers)George Furth, George S. Kaufman, Moss Hart; (Cast) Daniel Radcliffe, Jonathan Groff, & Lindsay Mendez; (Production) Sony Pictures Classics
Captions: (1) Each interstial card and animation reflects the mood and moment of the time and cast of characters. The team thought carefully about color palette, scale, and positioning of typography to emote the necessary details to the audience in an instance. This was a print based exercise that came to life through animation and carefully controlled movements/buildup. Helvetica helped us move through the ages without feeling stale or dated. Excited to see this on the big screen!
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