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Environmental Design: TIDA & Bowerman Mural.
Exploring the connection between creator > athlete > product which is at the core of Nike’s heritage. Paying homage to the creator (Bowerman) the athlete (Pre & Tiger) with speed as the organizing principle.
Exploring the connection between creator > athlete > product which is at the core of Nike’s heritage. Paying homage to the creator (Bowerman) the athlete (Pre & Tiger) with speed as the organizing principle.
Specs: TIDA Mural for Tiger, (934×180"); Bowerman Mural, (160×116½");1972–365–247 Zine, (112 pages, 6×9"); Combines, (32 analog & digital pieces, 8×8").
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Credits: (Creative Director) Courtney Bloomer; (Patterns) Supplied by WD+C; (Design & Illustration) Scott Massey.
![](https://freight.cargo.site/t/original/i/e077d3fd1ba708075d3c5499895da5bd232627b69a2690a58f86ef97bdf75d66/NIKE-TIDA-01.jpg)
![](https://freight.cargo.site/t/original/i/74c3937dddebbb7a45794b5a979a29ff24e7601acd4a600d31242a7df5015adb/NIKE-TIDA-WALL-06A-WEB.jpg)
![](https://freight.cargo.site/t/original/i/2d0801ce20dc4e3a9b66ae5f60bc2e671259991ea3d3d090b8a0be43e183ba8c/NIKE-TIDA-02.jpg)
![](https://freight.cargo.site/t/original/i/822d8b4d73e36c4fbe5f22b67567748d9de0396637d6a7898ced61bc4d0fd780/NIKE-TIDA-07.jpg)
![](https://freight.cargo.site/t/original/i/5e5c761c70a08d3a654992d7630e3ab0a701e74b66e8033d943afeb2742a2dc3/NIKE-TIDA-08.jpg)
![](https://freight.cargo.site/t/original/i/b379e8b06845d366afa4a84cc5f8fd1f0543ed3dcbb25fc72e150c950da6c6e9/NIKE-TIDA-10.jpg)
![](https://freight.cargo.site/t/original/i/6b63b6a7c444c1b63a047068970c798e9c54e7e4a4e50f817636e7ad1361de61/NIKE-TIDA-18.jpg)
![](https://freight.cargo.site/t/original/i/d885636c9e8c8b313cf029a90b698a2cffd4c9a03fe125b86aafa4074199c9f3/NIKE-TIDA-20.jpg)
![](https://freight.cargo.site/t/original/i/a582c9ed1dd7303e976c89c9171a6b0e62a72349453d953a9e9061327e66f906/NIKE-TIDA-23.jpg)
![](https://freight.cargo.site/t/original/i/0878aa87e275a11c9ef6a39fc3e3001af5d3916b3c3eaafb6f66237d66ad3cbc/NIKE-TIDA-28.jpg)
![](https://freight.cargo.site/t/original/i/3cbc2f7a04ff91063b2211d3057e343a3c8c15e20f1dd8a6ee7b113e21524eb4/NIKE-TIDA-24.jpg)
![](https://freight.cargo.site/t/original/i/9f0abcfc41a1ff611f19d9e93617bf14a745de73ca4362707309dbb81c638ceb/NIKE-TIDA-WALL-012A-WEB.jpg)
![](https://freight.cargo.site/t/original/i/660c126f90e29b41dbbde64b11217688078e10d3e5860c9af45e24cd71db5c28/NIKE-COMBO-02.jpg)
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![](https://freight.cargo.site/t/original/i/875b185393237a455f1c671af448c4af7e27558f7e8649694652571ec5aeae08/NIKE-COMBO-027.jpg)
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![](https://freight.cargo.site/t/original/i/4e0bfb3c02d3390440f83a8b9282f548635576861da35b24e2baa79c335f4ad0/NIKE-COMBO-0211.jpg)
![](https://freight.cargo.site/t/original/i/6bf1dddd3d205170f60501e1b2cb1425a2eb785991934fc0664e332033101d35/NIKE-COMBO-0212.jpg)
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![](https://freight.cargo.site/t/original/i/7e5140be4c4132fff7c94c99463f4c88a32b92bda91d3e9a6299668372e91980/NIKE-COMBO-0215.jpg)
![](https://freight.cargo.site/t/original/i/714c0c2ecdd51adf905d2c17d51189a9b3d5de48fc615eaf7004759bdc860964/NIKE-COMBO-0218.jpg)
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![](https://freight.cargo.site/t/original/i/f16c0707c0902e7897fd235c4b778ef6d79c0eacb12bfa4020387fe3b93a80de/NIKE-BOWERMAN-ART-05-WEB.jpg)
![](https://freight.cargo.site/t/original/i/319741a54c5107c8cae00736ba413e1f661c4593aaedcfe0d9582373bf2cbcb9/NIKE-TIDA-38.jpg)
![](https://freight.cargo.site/t/original/i/9956c88e50226c1a867d7d87582ec646549baf997c520c6dd3e8a22b9a56771c/NIKE-TIDA-39.jpg)
![](https://freight.cargo.site/t/original/i/47f0365a832674dca2417c2ce3fa0c72093b25e469b2cc5feee1476c72b9fe89/NIKE-TIDA-40.jpg)
![](https://freight.cargo.site/t/original/i/8db4041c229e5aa705ffdb30d3c448930c212cc0d1ac8972843f2729e3e13bdc/NIKE-TIDA-41.jpg)
![](https://freight.cargo.site/t/original/i/0b2583558771b851df0302fde256f50ec99a3905bcdca5535dc1f2c1620b727d/NIKE-TIDA-42.jpg)
![](https://freight.cargo.site/t/original/i/59062966793f1e1a615315b021cd31c53fb9af23645c19569e8acca8e0a5459c/NIKE-TIDA-43.jpg)
![](https://freight.cargo.site/t/original/i/8615862d061ee79274f79067b2595a30f6a4507a33a7885670f15ede579424a7/NIKE-TIDA-44.jpg)
![](https://freight.cargo.site/t/original/i/0e029bfdbfca8e96664d549b1ca556f720815577a87fdee838b06e6590ee0793/NIKE-TIDA-45.jpg)
![](https://freight.cargo.site/t/original/i/0cecc8eed9921b1ca8adefe3ad4eab1e8b7b0c9d76fa5cbf20a52598042d33cc/NIKE-TIDA-46.jpg)
![](https://freight.cargo.site/t/original/i/ac795dc171b4c663eaf60d9e5d0355d3d976b6bd6f4013014cd70468ca510621/NIKE-TIDA-48.jpg)
![](https://freight.cargo.site/t/original/i/86aa35c2a42dec630ba3db86f0c61570a9078f5a56002bb00798bd40bf122762/NIKE-TIDA-49.jpg)
![](https://freight.cargo.site/t/original/i/25daf31f5014a729dcd5f149b83b01839693bcacfcd65a24ccfce71a5b1512da/NIKE-TIDA-51.jpg)
![](https://freight.cargo.site/t/original/i/31cc0861ef1ee905ac8fc8e1212e9cd4c290719ef85e12f0429d8aee802f2d53/NIKE-BOWERMAN-ART-046-WEB.jpg)
Captions: (1) Front cover for 1972–365–247, a process book that tracks the three main projects for Nike’s WD+C; (2) Chosen direction for the TIDA mural, digital printed and installed on campus; (3) Interior spreads, a mix of image making and typographic experiments; (4) Option two for the TIDA mural, not selected or produced; (5) Bowerman combos, analog and digital collages made in preparation for a new mural; (6) Studies exploring the roots of Nike and maxims, archival images of Bowerman [coach/inventor], Pre [athlete], and the waffle pattern [product] supplied by client.
︎︎︎ All work ©Nohawk, LLC 2023.