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Book Design: Patagonia Books (Outdoor/Adventure).
A Patagonia book should reflect the spirit of the company and the clothes that are worn in and out each year. We tried to inject the optimism of the outdoors, the wit of a true Dirtbag and reckless enthusiasm of the original Funhogs. In our best titles, the text, the materials, the colors, and the photos fall perfectly into this environment of the “journey as king.” Regardless, it was fun!
A Patagonia book should reflect the spirit of the company and the clothes that are worn in and out each year. We tried to inject the optimism of the outdoors, the wit of a true Dirtbag and reckless enthusiasm of the original Funhogs. In our best titles, the text, the materials, the colors, and the photos fall perfectly into this environment of the “journey as king.” Regardless, it was fun!
Specs: (Various Sizes)
Printed on recycled paper, overseen by printers that take the envirnomental intiatives to heart. Sometimes this meant a special printing technique or paper couldn’t be used, but in the end a better product resulted.
Printed on recycled paper, overseen by printers that take the envirnomental intiatives to heart. Sometimes this meant a special printing technique or paper couldn’t be used, but in the end a better product resulted.
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Credits: (Creative Director) Dmitri Siegel; (Books Director) Karla Olson; (Editor) John Dutton; (Art Director) Scott Massey; (Photo Editor) Jeff Divine; (Production) Scott Webber, Jennifer Patrick, & Rafael Dunn (Publisher) Patagonia Books; (Printer) Bobby Tan & Peter Levshin, ICLA.
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Captions: (1) Tracking Gobi Grizzlies [288 pages, Hard Cover w/ Jacket, 6×9⅛"] this book creates a portrait of these rarest of bears' fight for survival in one of the toughest, most remote settings on Earth; (2)Early cover iterations for Allen Steck’s A Mountaineer’s Life, final printed version had a square format; (3) The Imperiled Cutthroat: [256 pages, Hard Cover with Jacket, 5½×8½"]. Visual references are provided in the form of illustrations because we did not want this to be a scientific/academic book, but a considered and playful book full of personality and insights into a serious situation. Illustration: Geoff Halstad.
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