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Graphic Language & Process Book: Slow Dance.
Direction for the campaign, product, web presence, and film treatment came from this very physical and collaborative approach between the art department and Dane Reynolds. The book is a mix of order and disorder, taken from the title, it was assumed that we would observe a young Craig Anderson at a sixth grade dance.
Direction for the campaign, product, web presence, and film treatment came from this very physical and collaborative approach between the art department and Dane Reynolds. The book is a mix of order and disorder, taken from the title, it was assumed that we would observe a young Craig Anderson at a sixth grade dance.
Specs: Poster (Double Sided, 18 × 24"); Process Book. (128 pages, 5.5 × 7.5"). Interior stock is an uncoated off-white text printed duotone blacks, with inset 16 page CMYK galleries printed on semi-gloss art stock.
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Credits: (Director/Illustrator)Dane Reynolds; (Creative Director) Scott Richards; (Art Direction)Matt Deak & Scott Massey; (Marketing) Dario Phillips; (Art Direction for Web) Matt Raminick; (Photos) Morgan Maassen, Dane, and Craig Anderson; (Collage) Scott Massey; (Film Production) Marine Layer; (Client) Quiksilver, 2013.
Captions: (1) Double sided event poster. A collaboration with Matt Deak and Scott Richards, lettering/drawings by Dane Reynolds, photo by Morgan Maasen; (2) Slow Dance: Rebel Rebel, A Process Book [128 pages, 5.5×7.5"]. A simple grid was developed, the basic steps of learning to dance corrupted and broken down into aggressive stutters and swings;
(3) Slow Dance: Landing Page. Designed to look more like a tumblr stream than a fully flash induced Quiksilver site, we planted plenty of easter eggs to make it stand apart. Floating images when scrolling over specific areas and a cursor in the form of a skeleton hand drawn by Dane Reynolds [Kanye later did this on the DONDA site the following season].
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